your creative pal | by palifroni consulting
we love all the beauty you create
Oh hey, Event Pro! We know how you got here. You are a creative soul. You have something to give to the world and it's awesome. The crazy road of event life that we walk is paved with good intentions - to share the pretty things we create with the perfect clients and make a million dollars. Right?! I mean, that's how I got here! After 25 years in the events and hospitality industry, I've learned that while I'm still a ways from my first million, there's a lot more give and take from this industry than most realize - especially when you are growing your business.
Let's be real - 2020 threw a wrench into the best laid plans of most event professionals. The next 3 years proved to be the hardest I ever experienced in my career. And while we kept going (doubling our business and our team), it was heartbreaking to watch seasoned professionals have to close their doors. What happened? Well, the flaws of business ownership revealed themselves and turns out, a lot of creatives are just that - creatives. I started to notice that many of the businesses in my industry were so focused on all the pretty things that they forgot (or never learned) how to actually structure their business.
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This is a different approach to business coaching.
We are focused on event and hospitality professionals in every stage of the game. Maybe you aren't so "business minded" but have a product or service you believe in - it's working but some things are missing on the back end. Maybe you're a seasoned professional looking to update your approach to match today's ever-changing markets. Or perhaps you've been sitting on a million dollar idea and don't know where to start. Let's go! We don't want to just change your business, we want to change your mindset. Our coaching packages are personalized to your business and what you need. Let us take a look at what you're already doing, listen to your pain points, ask you lots of questions about the future, and then help you do it all better - for you and your creative passion. |
project based coaching
Either A. you've got a specific goal in mind or B. you have no idea where to start! We'll help you drill down to see what you're missing or what you want to improve and custom design a business plan to get you there. We're talking target markets, client avatars, market tracking, and lots more. |
long-term relationship
Say we get this train moving and discover there is a lot more to your business than you realized - we're going to be spending some time together! We offer retainer services so that we can keep working right alongside you as you grow. |
designed for your business
You're already a Pro and it's go-time every season! But those business-building tasks nagging at you from 5 seasons ago are getting louder. Pick your package with custom designed templates and automation to get you back on track and full speed ahead. |
CEO, CPCE, Owner, Speaker, Rainbow Maker, and Party Diva - these are just a few of the titles Aimee's had through her 25 years in the hospitality and events industry! Regarded as one of the most well-rounded wedding planners in Colorado, Aimee's background stretches from hotels, venues, restaurants, catering, marketing, planning, and more. Her pride lies in her expansive knowledge of the events industry and understanding of each vendor's needs when it's time to shine.
Aimee created Prisma Events as a wedding and special event design and planning firm in 2009. She successfully grew to a team of 6 planners executing 80+ weddings a year, earned a CPCE certification, won "Best Wedding of the Year Over $100k" from the National Association of Catering & Events, is a regular industry speaker across Colorado, and has many more accolades to her name and business. Her wedding planning company became synonymous with LGBTQ+ weddings in Colorado and she has mentored many venues and suppliers on inclusivity and gender-neutralization of the events industry over the years. She speaks passionately about the community she's found in the Denver events market and is ready to be your biggest cheerleader. |